Our Story

Born in the heart of Atlanta, embody BLK was created to celebrate the strength, style, and spirit of Black excellence. What began as a vision to blend luxury with purpose has grown into a movement—one that redefines what it means to show up, stand tall, and own your power.

At embody BLK, we believe that every thread tells a story. Ours is one of resilience, pride, and progress. We craft high-performance apparel that doesn’t just look good—it feels like empowerment. Designed for those who lead with confidence and walk in purpose, our pieces embody the richness of culture and the legacy of Black ownership.

We’re more than a brand; we’re a community committed to uplifting and inspiring through every detail. When you wear embody BLK, you’re not just representing luxury—you’re representing a legacy.

Own your story. emBODY your power.

C.E.O. Vision

"This brand was born out of my love for our people — our strength, our creativity, and our unstoppable drive. I’ve always believed that when we look good, feel good, and move with purpose, we tap into something powerful within us."

"My passion for Black empowerment runs deep — for both men and women. I started embody BLK to remind us that luxury and excellence aren’t something we have to chase — they’ve always been within us. As an entrepreneur, my goal is to build more than a brand; I want to spark a movement that inspires us to own our stories, lift each other up, and show the world what Black greatness truly looks like." - Andrew Smith

Follow on Instagram